U.S Box Office Report - 26th - 28th August 2011

1. The Help - $14.3M - $96.6M
2. Colombiana - $10.3M - $10.3M
3. Rise of the Planet of the Apes - $8.6M - $148.4M
4. Don't Be Afraid of the Dark- $8.6M - $8.6M
5. Our Idiot Brother - $6.5M - $6.5M
6. Spy Kids: All the Time In the World - $5.7M - $21.7M
7. The Smurfs - $4.8M - $126M
8. Conan the Barbarian - $3.1M - $16.5M
9. Fright Night - $3M - $14.2M
10. Crazy, Stupid, Love - $2.9M - $69.5M

After the lacklustre performance of last weekend openers, Hollywood once again grace us with three more new releases, in the hope that at least one would catch the public's attention. And there's no let up on the horizon, with at least three new releases due over the next month and well into October. Our late summer sleeper, The Help, continues to surprise with its impressive performance, and even managed that rare thing of moving up into the no.1 spot during its second frame.

U.S Box Office Report - 19th - 21st August 2011

1. The Help - $20.4M - $71.8M
2. Rise of the Planet of the Apes - $16.3M - $133.8M
3. Spy Kids: All the Time in the World - $12M - $12M
4. Conan the Barbarian - $10M - $10M
5. The Smurfs - $9.8M - $117.7M
6. Fright Night - $8.3M - $8.3M
7. Final Destination 5 - $7.7M - $32.2M
8. 30 Minutes or Less - $6.3M - $25.7M
9. One Day - $5.1M - $5.1M
10. Crazy, Stupid, Love - $4.9M - $64.4M

August continues to bring us an odd collection of releases. This weekend a further four join the fray, a long-time-coming sequel, two remakes and a book adaptation. We've also got the second frame of The Help, a film which surprised last weekend and continued to perform better than expected during the week. With no clear front runner amongst the new releases there was also the very slim chance that Rise of the Planet of the Apes could see a third weekend at the top spot. As it turned out, it would not be a great week for the newcomers....

U.S Box Office Report - 12th - 14th August 2011

1. Rise of the Planet of the Apes - $27.5M - $104M
2. The Help - $25.5M - $35.4M
3. Final Destination 5 - $18.4M - $18.4M
4. The Smurfs - $13.5M - $101.5M
5. 30 Minutes or Less - $13M - $13M
6. Cowboys & Aliens - $7.6M - $81.4M
7. Captain America: The First Avenger - $7.1M - $156.8M
8. Crazy, Stupid, Love - $6.9M - $55.4M
9. Harry Potter and the Deathly Hallows, Part 2 - $6.8M - $356.9M
10. The Change-Up - $6.2M - $25.7M
(11). Glee The 3D Concert Movie - $5.7M - $5.7M

We're now unofficially out of blockbuster season and into the dumping ground, with studios throwing anything and everything onto screens and hoping that something will stick. Rise of the Planet of the Apes is coming off a great opening frame but finds itself challenged by four new openers this week, who in turn will be joined by four more next frame.

U.S Box Office Report - 5th - 7th August 2011

1. Rise of the Planet of the Apes - $54M - $54M
2. The Smurfs - $21M - $76.2M
3. Cowboys & Aliens - $15.7M - $67.3M
4. The Change-Up - $13.5M - $13.5M
5. Captain America: The First Avenger - $13M - $143.1M
6. Crazy, Stupid, Love - $12.1M - $42.1M
7. Harry Potter and the Deathly Hallows, Part 2 - $12.1M - $342.8M
8. Horrible Bosses - $4.6M - $105.1M
9. Friends With Benefits - $4.7M - $48.5M
10. Transformers: Dark of the Moon - $2.8M - $344.1M

We're still a few weeks from the dumping ground that is late August, when studios release films that either don't fit anywhere else or that they're just glad to be rid of. Two new release vie for attention this frame, to be joined by a further four next weekend. We've also got the second frame of the duelling duo The Smurfs and Cowboy & Aliens.